Elliot just turned three and one of his gifts is a lego bulldozer or, as he calls it, a "digger." It is funny how a new toy in the household inspires battles, both minor and major.
It seems as though the bullodzer is the most coveted and fought over toy in our house, at present. Anna, Vince, and Elliot all have wanted it -- mostly when one of the others is playing with it. In another month, though, they probably won't even know where it is.
It seems to be human nature to want things that are new. Every year, car companies release new versions of old cars and put out advertisements showing them driving, in spotless condition, under glowing skies -- all designed to stir up that coveting gene that resides deep inside most humans.
This is the goal of advertising: not only to stimulate our desire for something new, but also, to stir our dissatisfaction with the old, not so good stuff we have now.
So much of the pursuit of grown up toys is just a glorified pursuit of leg bulldozers. This pursuit won't satisfy, but more than that, it will only lead to increasing dissatisfaction with our aging stuff.
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