“Mom!” Elliot came down the stairs in a flurry. “Mom!
You’ve got to get me a breakfast that’s worth a million!”
"What’s
that?” Elaine asked. “We’re not made of money, so I don’t that we
can afford it.”
“I’m
guess he wants to eat scrambled eggs for breakfast,” I said dryly. “Fortunately, our chickens don’t know the
price of eggs these days or we’d be up a creek without a paddle.”
“No,”
Elliot said with disdain. “The breakfast
I’m talking about is swell! It has all
of the heat burning units of hot cereal, but it tastes great!”
“What is
it?” Elaine asked with a little
curiosity.
“Wheaties!” Elliot said dramatically. “You can have them bananas one day and the
next day have them with blueberries! It’s
like having a different breakfast every day of the week.”
I shook
my head. “You’ve been listening to Jack
Armstrong, haven’t you?” I asked him.
“Yes,”
Elliot said. “I’ve heard all about the
dragon’s eye ring and their journey to the Philippines. I wouldn’t have known about Wheaties
otherwise.”
I
chuckled. Jack Armstrong, the All-American Boy, was on the radio 80 years ago.
He had various adventures, crossing the ocean with his friends, Betty
and Billy Fairfield and their Uncle Jim.
Through all of his adventures Wheaties, the Breakfast of Champions, was
there to encourage the listeners to eat more of the breakfast cereal.
I
remembered listening to Jack Armstrong when I was a boy (on cassettes – I’m not
quite old enough to have heard it when it was actually on the air). I was dreadfully disappointed when the last
cassette ended on a cliff hanger with Jack and his friends approaching a Philippine
village.
Disaster
was never far away from Jack, although fortunately, he always survived.
Elliot is
probably our child who is most susceptible to the wiles of advertising. He sees something in a promo, and he thinks
his life would be infinitely better if he simply had this item. So it was that he succumbed to 80-year-old
advertising.
It is
easy to laugh at such a response. Adults
don’t give in to the sort of advertising.
They are simply too smart.
And yet…
The world
around us is constantly telling us that happiness comes in the form of material
things. Maybe it is the right house, or
the right truck/car, perhaps it is a piece of technology like a brand-new phone
or game console, but regardless of the object, if we could only get that thing, our lives
would be so much better.
Solomon
said, “Whoever loves money never has enough, whoever loves wealth is never
satisfied with their income. This too is
meaningless.” (Ecclesiastes 5:10 NIV)
Elaine
did get Elliot a box of Wheaties and he ate them for several breakfasts, but
his life doesn't seem to have changed much since that monumental purchase.
Maybe the
price of a Wheaties box is a small price to pay for the discovery that true happiness
doesn’t come in a box. True happiness
comes from knowing Jesus Christ and walking with Him.